Introduction
The use of video in marketing is gaining popularity among organizations of all kinds, including small firms and entrepreneurs.
It’s simple to understand why video is so popular these days: it’s an easy-to-digest format that offers our eyes a break from the overload of written information available online. It might explain why people all over the globe spend a billion hours watching YouTube social videos every day and why video production has turned into an essential part of the digital strategy.
It is not necessary for video marketing to be a direct advertisement of your services or products. It also doesn’t have to look like the typical commercials you’ve seen on TV throughout the years. It may be a short, hilarious video or a long, educational film uploaded on social media to enhance interactions with your consumers. The consumers, in turn, enjoy these interactive videos over posts with detailed textual information.
The Benefits of Including Videos in Your Social Media Posts
With videos gaining popularity among consumers, social media applications give preference to video posts. Thus, they stay on the feeds for longer periods helping the marketer/producer increase their reach. Since these posts are visible on the social media feeds for longer, they help increase consumer interaction.
Pennsylvania video production companies focus on specific products to help the consumer understand the product better and in more detail. Most consumers prefer watching a short clip over reading and comprehending a post with written information, thereby making the videos stand out more. Videos provide a wide array of options to convey information, and a marketer can personalize the videos to cater to a specific group of consumers.
Videos are an effective way to attract customers. Consumers don’t have to stop and spend time reading and comprehending texts on ordinary posts and instead obtain the information quickly in a more appealing manner that is simpler to grasp through videos. If the video is appealing enough to capture consumer attention, they are more inclined to order or look for the goods. These videos also rank higher in search queries. With the increase in the popularity of videos among consumers, several different social media platforms prioritize increasing engagement.
Educating and Informing
According to a report by Hubspot, 94% of marketers are of the opinion that videos assist buyers in understanding products. Videos are a powerful tool as they help in conveying information attractively and appealingly.
Explainer films give both existing and future consumers a lot of value, whether they’re breaking down a difficult procedure, describing how a particular product or feature works, or simply displaying how to contact your firm.
Video also aids information retention. When we hear something, we retain around 10% of the information at a later time. However, when we see something accompanied with relevant visuals, we recall 65% of that knowledge on average, based on research done by MovableInk.
Search Engine Optimization (SEO)
By 2021, videos will account for more than 82% of traffic.
A stat provided by Moovly is worth looking into – it says that having a video incorporated on your website increases your chances of ranking first on Google by 53 times.
Maintaining Competitiveness
Forbes affirms that video is currently used by 81% of firms for marketing purposes. Video advertisements have the greatest click-through rate of any digital ad type and are very successful on social media – a video ad may reach 74% of total Ad Recall in less than ten seconds.
Personalization and Increased Brand Awareness
The use of video can assist in the development of brand loyalty and trust. According to 94% of marketers, buyers comprehend items better with the help of videos. Videos and visual representation can help establish a higher level of trustworthiness.
“When viewers see a video, they recall 95% of the content, compared to 10% when they read it in text.” (Wordstream)
When a consumer has an issue and wants a solution, brand awareness and recognition imply your firm is at the top of their thoughts. Keep in mind, though, that while you want your brand to be easily recognized and remembered, you also want it to be associated with good experiences.
Increasing Conversions
A vast majority of consumers believe that videos assist them in making a buying choice. According to Wyzowl, 74% of consumers who have the opportunity to watch a product in action via an explainer film will purchase it. Landing pages are also fantastic places to put videos, allegedly increasing conversion rates by up to 80%.
With that kind of success, you might want to try your hand at creating your own YouTube advertisements.
Bring in High Return on Investment (ROI)
Because the expenditures aren’t as large as they formerly were, your chances of getting any return on your films have increased. Video marketers generate money 49% quicker than non-video marketers, according to research conducted by Forbes.
Conclusion
Videos are one of the most sought-after ways to communicate in recent years, and it’s not going anywhere anytime soon. Consumers crave connection and individuality in an impersonal digital environment.
With the advancement in technology, it is becoming easier to shoot and edit videos and customize them. Video production is no longer as tiresome as it used to be, and it is being adopted to market its products. On the other hand, consumers enjoy these videos and better understand the products through them.
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