The dominance of eCommerce continues.
In this pandemic, people had no other options but to use eCommerce platforms to do shopping.
According to the latest stats, there are nearly 24 million eCommerce sites across the globe.
It means the competition is outnumbered. So, unless you take the assistance of an ecommerce digital marketing agency like Bing Digital, your chances of acquiring customers are low.
Here are the top 5 strategies that you should use to market your ecommerce business taking the help of an ecommerce agency.
5 Effective Strategies for Ecommerce Marketing
Half the battle is over when you know about them and their needs. All you have to do is choose the right platform and build a strategy. Here are the top five effective eCommerce marketing strategies that help you achieve the best Return on Investments (ROI):
1- Share User-Generated Content (UGC)
The words of your previous customers are more powerful than yours.
Business is all about trust.
When people don’t trust you, there is no business or profit.
Customer testimonials are an excellent way to establish credibility with prospects.
So, collect more customer testimonials and share them on social media platforms to drive visitors and leads.
If you want to bring in more traffic and leads, add some spice to it – Ask your loyal customers to post testimonials on their social media accounts.
Usually, people doing this on their own is rare. You have to make them do it.
To do so, conduct a contest and give rewards or incentives to people who have done it.
The content they have shared on their account about your business or products will be seen by their friends, followers, family, and those who don’t know about your business.
It enriches your brand awareness, authenticity, and trust.
2- Embrace Emails and SMS
Emails and SMS may not be the sexiest marketing techniques. But, when you look at its results, it will amaze you.
Building your email and SMS contact list allows you to reach your prospects easily and communicate with them directly.
However, to build your contact list, share ebooks, insightful content, gift cards, pop-up ads, or discount codes to urge people to subscribe to your email newsletters and SMS
Most think that sending messages is not a great strategy today.
But they’re wrong.
SMS is a terrific marketing platform to reach the audience instantly without the internet.
Here are the three email types that help you improve sales and decrease the cart abandoned rate:
- Email blast – Sending one single piece of content to all the subscribers. Eg. New product launches, Black Friday, etc.
- Transactional emails – Sending various messages to subscribers based on their journey. Eg. New subscriber welcome message, password change, etc.
- Segmental email – Segmenting your audience and sending them different content to increase sales (with promo codes or reward points for the loyal audience, additional discounts for new users)
Just sending a message or email to remind people about the product waiting in the cart will reduce your cart abandonment rate.
3- Be Present in Omnichannel
After rigorous research, you can know where most of your target audience shell out their time.
But, in the search for leads, you can’t stick with the same platforms.
Your ideal target audience can be using various platforms.
When you focus only on Facebook attracting leads, you’re missing your audience on Instagram, LinkedIn, or other social media platforms.
Nowadays, people don’t have that much patience to wait for a customer service reply. If they don’t get a timely response, they won’t be your customer anymore and never suggest you to anyone
So, it is indispensable to be present on the omnichannel.
Using omnichannel (channels linked via helpdesk platform) enables you to answer your customers’ queries on time, assist them, and build a good relationship.
Plus, you can listen to people’s opinions about your business and your competitor’s business by using social listening tools.
By sorting the queries, you can assure that you care about them. And also, by noticing the setback of your competitor, you can use it to improve your returns.
So, being active on all the platforms and then responding to them on time can help you keep your audience loyal.
By taking advantage of omnichannel marketing, you give your audience a chance to communicate with you on the platforms they prefer.
4- Focus on Search Engine Optimisation (SEO)
Search engine optimization is considered the best marketing tactic to drive quality traffic for a long period.
Unlike PPC (Pay-Per-Click), using SEO, you never need to pay for capturing a spot on the Search Engine Results Pages (SERP).
On-page and off-page SEO helps you win a spot in the search engine results and boost your ranking for relevant keywords.
SEO and Content Marketing go hand in hand.
Without content, you can’t perform any activities to improve your ranking.
To cope with it, all you have to do is – keyword research, pick the right and relevant keyword relevant to your business, and optimize your pages with the keyword.
Then, follow off-page SEO tactics and create quality backlinks from high domain authority websites, using those keywords as anchor text to improve SERP ranks and drive traffic.
Keep creating quality content that answers your customers’ queries and keeps posting it on your site or another quality high DA site. It enhances your visibility, credibility and drives people.
5- Leverage Social Media Platforms
Social media is the second-largest platform with 4.48 billion active users. On average, people speed 2hrs and 24 mins a day using it.
One in three people uses social media to discover products.
Running ads on the social media platform and posting quality content or discounts on your page can urge people not to miss the chance to purchase.
One image is worth more than a thousand words.
Using attractive images explaining the features and benefits of the product will definitely lure the audience’s emotional interest to try the product
Facebook has become the largest social media platform for selling products.
Using the Facebook pixel code, you can track the people who have used your website and have abandoned the cart.
With pixel availability, you can run retargeting ads on Facebook to pull the users back to your site and reduce your abandoned cart rate.
Many people have started to love buying online.
Ecommerce has made people’s lives easier. Every year new buyers and sellers join the market.
The listed strategies will surely improve your eCommerce business within your marketing budget.
The above-given tactics will help you connect with your target audience and build a relationship. These tactics have contributed to impressive campaigns for many eCommerce sellers.
Start implementing them now and march forward to success.
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