A few years ago, the term SaaS (Software as a Service) was more utopian than real. However, today, the situation changed drastically. We can say that it has already become a viable choice for hundreds of companies that are searching for new tools that will make the software more accessible. Such online data analysis tools have lots of benefits and the most important one is the thing that users shouldn’t spend their precious time installing the app on their computers. Everything is much easier!
Today, SaaS becomes more and more popular in the modern cloud computing market. Let’s cover some basics. SaaS means a software distribution model that has tons of benefits. First of all, it is a reliable option that is cheaper than traditional solutions. Secondly, it is a number-one solution because of user accessibility and simplicity. In current times, hundreds of companies from all over the world do their best to implement this business strategy and turn to the use of SaaS. However, when it comes to software development, you need to keep track of the latest trends in this niche. 2019 was a very important year for SaaS in a number of ways. 2020 is going to be even more important. Let’s have a look at the key industry trends for 2020.
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It seems like today, there’s no industry where Artificial Intelligence is not used. This technology is gradually becoming more and more popular. In some areas, it’s a game-changer! It can significantly increase productivity in some niches and optimize a wide array of business processes. When it comes to SaaS, we can say that AI can easily disrupt the whole landscape of SaaS in a variety of ways. It can enhance a variety of SaaS model characteristics. Moreover, when SaaS is used together with AI, it allows business owners to automate a number of services, enhance security, and get better value from the data.
- AI is used in Saas to automate the onboarding processes (live chatbots);
- AI-enabled SaaS can speed up a variety of internal processes. As a result, business owners can easily get fast answers to a number of questions, make effective forecasts, and improve performance.
- Thanks to AI-enabled automation, SaaS security will definitely be much better.
Migration to PaaS
Experts say that in 2020, SaaS will gradually migrate to PaaS (Platform as a service). When following this link https://litslink.com/blog/iaas-paas-saas, you can find out more about all these tools and learn the main difference between these terms. What does PaaS mean? These are developments that allow business owners to create custom applications as an add-on to their main services. PaaS development offers improved options, much better functionality, and provides business owners with more space for innovations. Moreover, migration to PaaS also offers much better security.
Better Thought Leadership
It is safe to say that thought leadership will gradually become the main SaaS trend in 2020. You probably know that the most effective way to serve the needs of your core audience is through education. So we can predict that SaaS will soon become the main trend this year, especially when it comes to thought leadership.
Statistically, only 25% of SaaS businesses are focused on publishing content. Some of them even don’t have a blog. But as the niche becomes more competitive, we expect that there will be more SaaS resources that are available in the form of interactive apps, interesting eBooks, educative posts, and fascinating videos. As a result, this will make SaaS even more widely used than ever before.
Changes in the Pricing Policy
The pricing policy also matters. The majority of SaaS companies managed to develop their successful business models basing on affordable and flexible pricing structures. When the pricing policy is affordable, it is much easier for vendors to get revenue. Previously, software-focused businesses were made to remold the pricing policies. The too-fast development of SaaS platforms and tough competition allows SaaS companies to reinvent their pricing models.
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Modern marketers are always searching for new channels to reach their clients. Podcasts became more popular today. SaaS companies should take into consideration the following aspects:
- Audience building. You should be more focused on building your core audience.
- Be interesting and different. If you want to start a podcast, you should develop an interesting and engaging strategy to follow. Think of how you are going to stand out from the crowd.
- Check whether the podcast aligns with your brand.
Remember that your SaaS product is just another thing that helps you earn money. It’s another thing that helps you draw the attention of the audience to your product. If you want to stand out from the crowd, you should always move with the times, check the new tendencies, and follow them!