Both big and small businesses are using blogs and articles to market their services and products and to build on their followers. Therefore, if you want to become a digital marketing content writer there is plenty of work available. Below we will provide you with a guide on the best steps to follow to become a successful digital content marketer.
Tips to become a good digital marketing content writer
It is hard to find any two digital marketing content writers who have the same background as one digital marketing content writer may have been an editor or professional essay writer for Advancedwriters.com, and another content writer may have been a buyer for a supermarket. Therefore, it is easy to see why it may seem difficult for someone new to digital marketing content writing to understand how to start their career in the industry. However, there are some steps that anyone interested in this career path should follow in order to become successful.
Develop your skills
It is essential to understand that good quality content outweighs quantity when it comes to content. Basically, you need to make sure that the content writing that you create is of good quality. So, in order to stand out from everybody else, consider the below aspects:
Although you do not need to have a degree to become a digital marketing content writer, it is something that can help you. If you decide to do a degree then consider choosing a subject such as journalism, media studies, or English as these subjects will help you to build the skills necessary to suit the digital market content writing industry. A degree will help you if you want to be employed as a digital marketing content writer and not just a freelancer.
HTML and SEO
Content writing for the digital marketing industry is not just about words anymore. Although the words you write are important, you also need to understand HTML and SEO. Many people think that SEO sounds like a difficult concept but it is not if you give it the chance. If you are aware of the way to use keywords, you will become more employable. SEO trends do change so you will need to keep up to date with any changes that occur. When it comes to HTML, you will probably only need to know the simple aspects such as adding hyperlinks or formatting headlines. It is also worth getting to grips with WordPress and similar sites as many companies may want you to upload your work yourself.
The best way to improve your writing skills is by writing as much as possible and avoiding plagiarism in content writing. It is worth blogging or writing for online purposes in your spare time. Another option if you do not have a degree is to complete a course at a local college as this may offer you some hands-on skills which may be more useful to you than having a degree.
Now that you have the skills needed to become a digital marketing content writer, you need to create your presence. To do this, consider the below.
Use social media
It is worth creating a presence using social media. Use sites such as LinkedIn and Twitter so you can network with other digital marketing content writers.
Create a portfolio
This is probably the best way of highlighting your skills in order to attract work. To start off with your portfolio will be created using writing that you have created for free and not been paid for and this is fairly standard. It is also worth having your own blog as well as guest posting where possible. Both of these aspects will help to develop your portfolio and give you more presence.
You will now have the skills as well as a portfolio to back up your skills, so you are ready to find work. To find work, consider the below options:
If you are looking to be a digital marketing content writer in a standard nine-to-five role then it is worth looking for jobs as an in-house writer for a particular business. To get a job like this you will need to have a cover letter and a CV and attend interviews as you would for any other job. If you get a job as an in-house writer you will probably also need to work on the online content, which may include their social media posts, their blog as well as any email correspondence.
Consider contacting agencies that are online as this can be an easy way to get your foot in the door. Usually, this work is available on a freelance basis and this means you do not have to waste valuable time finding your own clients. By using an online agency you will discover that you have the opportunity to write on a variety of topics with different clients and this will enable you to learn what you enjoy and what your strengths are when it comes to digital marketing content writing.
This is the hardest of the three options, but it can be very rewarding. As it is hard to start with. It is worth freelancing whilst working in another job so that you have the time to build up your clients. To start with, look on job boards to find freelance work and you will find that once you become experienced, companies will come to you and your presence online will lead them to you.
Provisions that you will need
You will need the below provisions to be a digital marketing content writer:
- A secure internet connection with a desktop or a laptop
- Some form of a planner, so that you can keep track of your deadlines as well as invoice dates
- Access to Microsoft Word, as many companies do not use the files created in Google Docs
- Access to Skype so that you can call clients and take part in video conferences.
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