How to Become a Digital Marketing Content Writer

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Both big and small businesses are using blogs and articles to market their services and products and to build on their followers. Therefore, if you want to become a digital marketing content writer there are plenty of jobs available. And to make you skilled, several institutes are present online today which provide content writing course. Below we will provide you with a guide on the best steps to follow to become a successful digital content marketer.

Tips to Become a good digital marketing content writer

It is hard to find any two digital marketing content writers who have the same background as one digital marketing content writer may have been an editor or professional essay writer for, and another content writer may have been a buyer for a supermarket. Therefore, it is easy to see why it may seem difficult for someone new to digital marketing content writing to understand how to start their career in the industry. However, there are some steps that anyone interested in this career path should follow in order to become successful.

Develop your skills

It is essential to understand that good quality content outweighs quantity when it comes to content. Basically, you need to make sure that the content writing that you create is of good quality. So, in order to stand out from everybody else, consider the below aspects:


Although you do not need to do a degree or course to become a digital marketing content writer, it is something that can help you in the long run. If you decide to do a course then you’ll find many opportunities to upskill yourself in digital marketing regardless of where you live. For instance, if you live in Mumbai and want to upskill yourself with digital marketing, a quick search for the best digital marketing course providers in Mumbai can open up many opportunities to upskill right in front of you.


Content writing for the digital marketing industry is not just about words anymore. Although the words you write are important, you also need to understand HTML and SEO. Many people think that SEO sounds like a difficult concept but it is not if you give it the chance. If you are aware of the way to use keywords, you will become more employable. SEO trends do change so you will need to keep up to date with any changes that occur. When it comes to HTML, you will probably only need to know the simple aspects such as adding hyperlinks or formatting headlines. It is also worth getting to grips with WordPress and similar sites as many companies may want you to upload your work yourself.

Writing skills

The best way to improve your writing skills is by writing as much as possible and avoiding plagiarism in content writing.  It is worth blogging or writing for online purposes in your spare time. Another option if you do not have a degree is to complete a course at a local college as this may offer you some hands-on skills which may be more useful to you than having a degree.

Creating exposure

Now that you have the skills needed to become a digital marketing content writer, you need to create your presence. To do this, consider the below.

Use social media

It is worth creating a presence using social media. Use sites such as LinkedIn and Twitter so you can network with other digital marketing content writers. 

Create a portfolio 

This is probably the best way of highlighting your skills in order to attract work. To start off with your portfolio will be created using writing that you have created for free and not been paid for and this is fairly standard. It is also worth having your own blog as well as guest posting where possible. Both of these aspects will help to develop your portfolio and give you more presence.

Getting work

You will now have the skills as well as a portfolio to back up your skills, so you are ready to find work. To find work, consider the below options:

In-house writing

 If you are looking to be a digital marketing content writer in a standard nine-to-five role then it is worth looking for jobs as an in-house writer for a particular business. To get a job like this you will need to have a cover letter and a CV and attend interviews as you would for any other job. If you get a job as an in-house writer you will probably also need to work on the online content, which may include their social media posts, their blog as well as any email correspondence. 


Consider contacting agencies that are online as this can be an easy way to get your foot in the door. Usually, this work is available on a  freelance basis and this means you do not have to waste valuable time finding your own clients. By using an online agency you will discover that you have the opportunity to write on a variety of topics with different clients and this will enable you to learn what you enjoy and what your strengths are when it comes to digital marketing content writing.


This is the hardest of the three options, but it can be very rewarding. As it is hard to start with. It is worth freelancing whilst working in another job so that you have the time to build up your clients.  To start with, look on job boards to find freelance work and you will find that once you become experienced, companies will come to you and your presence online will lead them to you. 

Provisions that you will need

You will need the below provisions to be a digital marketing content writer:

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