Home Tech News Why You Should Sync Salesforce and Snowflake

Why You Should Sync Salesforce and Snowflake


As many business professionals know, a customer relationship management tool, or CRM, is a tool with which to optimize interdepartmental communication and respond better to customers’ needs.  As a business owner, you may have a difficult time discerning the major differences among available CRMs.  It may be difficult to find a CRM that is either objectively good all-around or uncannily suitable to your needs.  You might even require multiple CRMs to create the best possible communication between departments.  One potent combination is Salesforce and Snowflake, two CRMs that are powerful enough on their own. However, we cannot discuss the benefits of combining these two technologies without first asserting exactly what these CRMs are and what separates both from other CRMs.  Read on to learn more about the flexibility and power of Salesforce and Snowflake.

What Is Salesforce?

Created by a company of the same name, Salesforce is a suite of CRM tools that prioritizes a business’s ability to connect customers and employees to key cloud services.  Upon connection, businesses have a better understanding of what customers need.  Since its conception decades ago, it has become a favored tool of many businesses that value customer success, offering the ability to track old customers and collect more data on them.  Salesforce can even help businesses market themselves better once it enables them to collect data on customers.  As time progresses, Salesforce’s capabilities expand, allowing for greater marketing potential among businesses.  Salesforce is one of the oldest CRMs, so it has been able to improve much over the years in a way that other CRMs have not.

As one can probably infer, businesses use this technology to understand the demographic information of their customers.  With Salesforce, businesses can nurture relationships with old customers while establishing connections with new customers.  Salesforce tracks customers’ behavior in real-time, noting important items like customer complaints and out-of-stock notifications.  Businesses that turn to Salesforce as a means of boosting internal and external communication can see up to 30% increases in revenue from sales alone.  Salesforce has been known to help convert 30% of cold leads, who are a very tough crowd.  More generally, Salesforce brings about an increase in customer satisfaction as well as faster deployment of housemade technologies.

The diversity across all of the Salesforce suite’s technologies ensures that businesses can turn to Salesforce for purposes of outsourcing most digital needs if not all digital needs.  A variety of cloud technologies allows businesses to improve communication with customers.  Now that we have talked a bit about Salesforce, let us move on to Snowflake.

What Is Snowflake?

A platform as popular as Salesforce is Snowflake, a CRM that features high storage capabilities as a warehouse as well as support for complex digital infrastructure.  Snowflake includes data engineering, data science, and data application development in a single platform.  It can mesh with third-party tools well enough to bring about potent combinations of technology that raise revenue. You can learn about Snowflake and Data Science at ProjectPro Data Science Projects.

Cloud services are at the heart of what Snowflake does, but that is not all.  Cloud services can allow users to optimize data, manage infrastructure, and guarantee security.  From authentication to querying, cloud services offer a lot of control to users.  Query processing is another important ability that Snowflake can offer.  Its data warehouses allow for the analysis of data via customer requests from a data team.  These warehouses function independently enough to minimize lag and loading times.  Lastly, Snowflake’s storage capabilities are unparalleled.  Anyone who plays video games watches local storage fill quickly.  Running a business presents a similar problem, so it is critically important to make sure you have enough space to contain data from every single customer.  

There are many benefits to using this platform, from instantaneous scalability and simple automation of menial tasks to secure storage and effortless integration.  With a flexible pricing model, Snowflake allows small businesses to thrive, too.  It does not prioritize the biggest businesses.  Now that we have discussed the nature of both technologies, we can move on to the key question at hand.

Why Combine The Two?

As potent as Salesforce can be, it presents a fairly one-dimensional view of customers.  It can present a lot of information, but that information may not always be specific enough to generate insight among executive teams.  As Snowflake is so capacious, items as critical as event data and usage data can all stay there.  To have a useful view of customers, data teams need to tap into both.  With the right data, marketing and sales teams can abandon conjecture in favor of learning how to grab the attention of the most valuable leads.

Salesforce has many capabilities, and it can allow for unparalleled interdepartmental communication, but the data to manipulate must be captured by Snowflake to bring about the highest-value outcome.

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