If you own a small business and wish to grow the business and increase revenue incorporate PPC marketing. Pay-per-click advertising or PPC is an affordable method of advertising where you don’t have to pay for the ads unless someone clicks through to your site.
PPC advertising gives you control over how much money you can spend on adverts. You are not charged for it when someone sees your ad and reads it but doesn’t click to proceed to your site.
PPC has become popular over the internet, but most people are still not familiar with it. Today, this article discusses practical tips you can implement to see how PPC can help your business.
Start Small
Unless you are working with professionals or people with experience in PPC advertising, it’s advisable to start small with your campaign. Managing different campaign strategies can be confusing, and it’s easy to spend a lot of money if you are not careful.
You can start on an easy campaign platform like Google ad words because this is the most popular platform, and it can get you results using the most popular and largest search engine in the world. Using one platform makes it easier for you to track your results and see how your campaign is working. As you continue getting the hang of how PPC works, you can add in more campaigns.
Be Specific
Most of the time, beginners in PPC advertising use many keywords for their campaign in the hopes that it will reach a wider audience. Most of the time, this route doesn’t work. It just ends up producing terrible ROI.
When running your PPC campaign, ensure that you are as specific as possible with the keywords you are using. For example, instead of using keywords such as ‘restaurants in Pennsylvania,’ how about being specific and using ‘Chinese restaurant in Harrisburg.’ The keywords ‘restaurants in Pennsylvania’ will cost you more and probably not bring enough traffic to your business. But ‘Chinese restaurant in Harrisburg’ will cost less and bring the right traffic to your restaurant because people searching for the keyword are looking for your business specifically.
Use Geographical Keywords
Another way to ensure your keywords target the right audience is to use geographical keywords for your PPC campaign. Ensure you use keywords that are common in the area where your business is located. Instead of just mentioning the city your business is in, mention specific towns and the streets you are in.
It may not attract people from other towns, but your target audience is those around you who may frequent your business and live in the area.
Use Strong Language In Your PPC Ad
When we say strong language, we are not talking about offensive or adult language. We simply mean using language that’s guaranteed to get people’s attention.
If you use weak and wishy-washy language, you will definitely not get the results you are looking for. Instead of using strong headlines, you will get dynamic results. If you are unsure about the headline you want to use, you can ask friends, family, or colleagues. Give them options and ask to see which headline appeals to them more, then use that one.
Use A Clear Call To Action
When you run a PPC campaign, you want your targets to do something specific. Make that clear in the ad as your call to action. Failing to have a clear call to action will render your ad useless.
On the ad, have a call action repeated twice. That’s all you need to drive traffic to your small business. For example, do you want them to subscribe to an email, click on your website, shop for something, etc. be specific, and in doing so, your prospect won’t have the chance to overthink before doing what you want them to do?
Analyze Results
Even though your PPC campaign will run as long as you are making payments for it, it’s not wise to pay for it and let it take its course. It’s essential to analyze and monitor your PPC campaign results. By doing this, you can know if the campaign is working for your small business and not losing money for nothing.
Ensuring you check the analytics will give you a deeper perspective on how the ads are performing and help you adjust effectively to what is working as you continue with the campaign. As you continue to improve and work on weak areas, your campaigns will work better and become even more effective, generating more leads for your small business.
Hire Professionals
If the whole PPC campaign is challenging for you or you don’t have the time to do it yourself, consider hiring experienced professionals to run the campaign for your business. People who understand how Google works will even make it easier for you, and you won’t have to go through the trial and error phase of the campaign.
PPC is a cost-effective marketing tool that can help your small business increase leads and revenue. Ensure before you start your PPC campaign, your research on the keywords to use. As you have seen, using specific and geo-target keywords will help attract the right prospects to your business. Once you have your PPC ad running ensure to keep checking and monitoring your results, this enables you to determine what is working and what is not. Don’t forget to have a strong headline with a clear call to action to make your PPC campaign effective.
If you have done all the above steps and your campaign is still not bringing in the desired results, or you don’t have time to run a PPC campaign on your own, consider hiring professionals to do everything for you. They will run the ads, choose the right keywords and analyze the results. Experienced people in the internet marketing realm will deliver the desired results because they know exactly what works.
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