Home Digital Marketing Understanding the Main Channels in Digital Marketing: A Guide

Understanding the Main Channels in Digital Marketing: A Guide

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Digital marketing is an effective approach to finding, engaging, and connecting with your customers. But with so much competition for users’ time and attention, it’s important that you invest in developing unique approaches for each of the main channels of digital marketing. You cannot simply copy-paste the same information over and over. Every single one of your channels needs to be unique and engaging, with its own set of goals and purposes. Only then can you grow your audience online.

PPC marketing 

The first option available to you is Pay-Per-Click Marketing. PPC marketing is the go-to option to advertise through search engines. It allows you to put your listing at the top of a relevant search, but it needs to be done carefully. Niche keywords can be as cheap as a few cents per click, but the more in-demand keywords can cost you many dollars, and there is no guarantee that a click will turn into a sale.

That is why you need to create campaigns for each of the buying cycles. To save money, but to also increase the chance of a soft sale (i.e. you get their email address), it is better to rank on keywords in the discovery or comparison stages. Use analytics to see what keyword types work best for your marketing efforts, and always adjust your strategy until you find a healthy ROI.

Social media marketing 

Social media marketing is both effective and difficult. You can really grow your audience, but unless you are careful, that audience will be full of empty eyes. Use organic and authentic techniques to engage with your customers to improve your visibility and brand trust.

Email marketing 

Email marketing is one of the most important of all channels in your digital marketing strategy. But in fact, all other options, including social media marketing, fare much better when you go for what is called a “soft sale”. In this soft sale, you don’t aim for a sale, but rather for the customer to sign up to your site or newsletter. Once you have this email information, you can reengage your customers in multiple ways, and build up a one-on-one relationship with each customer that brings in multiple sales and referred business.

It’s the potential to turn an interested party into a repeat customer that makes email marketing ROI so high. Marketers can earn an average 3,800% ROI, or an average of $38 per $1 spent. The only downside is that it takes longer to build up a healthy email list, but once you have that and have the tools to facilitate automation, you can enjoy the highest ROI of all digital marketing channels.

Influencer marketing 

The final main channel in any digital marketing strategy is influencer marketing. This can be extended to being featured in magazines or other big publications, as well. The vet who you are working with carefully. Micro-influencers with a real, engaged following are often the better choice, as they don’t have fake followers that ruin your marketing efforts.

Understanding the Better Design

User experience design has been the center of attention for all companies working with UI/UX design. A user-oriented approach in web design assures high quality, simplicity, and navigation for websites. A well-designed user interface is a must.

The notion of user experience design goes far beyond visual elements. It concerns the structure and the way the information is presented. Product adoption becomes much easier due to the precise arrangement and understandable interface. Thus, hiring the right UI design agency San Francisco makes all the difference.

Understanding each of the main channels associated with digital marketing can help you create unique strategies and approaches that allow you to see the greatest benefits.

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