While choosing an appropriate colour for your logo design can be a difficult task, it is crucial. According to studies, people can judge your brand just by looking at your logo design. As a result, you should research and collaborate with professionals before designing your company logo. A logo represents your brand without uttering any words. Your customers should be able to identify your logo with minimal struggle. Read on to learn how to choose a colour scheme for your logo design.
Considerations to Make When Choosing A Colour Scheme for Your Logo Design
A logo is part of your brand. Every brand has varying reasons for using specific logos. To pick the right colour scheme, you must consider the following factors.
Logo Design
An effective logo is easy to recognize, memorable, unique, practical, scalable, applicable, and simple. While logo colours play a huge role, they are form part of the entire concept, meaning you cannot separate them from the logo design. First, devise the concept you need to incorporate in your logo.
What do you want to signify through the logo? Determine your logo’s meaning before you start outlining it. Going through the logo design analysis process can be difficult, but you can get help from an experienced logo designer to ease it. Did you know that you can finalize your logo by enhancing the design sketches and concepts?
Choosing colours or colour blends can have an impact on the general understanding of the logo design. If you are struggling to identify the right colours at this stage, consider following logo outline trends. Doing so helps you find inspiration in the logo design process.
Brand Awareness
Many companies strive to develop robust relationships between their target audience and customers. To achieve this, you should demonstrate your brand’s standpoint and principal values. Choosing the right colour for your logo design helps you develop the proper brand attitude in your target customer’s minds.
Consistency is critical for successful branding. Consistency allows you to develop valid connections with your brand. After choosing your colours, please include them in everything that is associated with your company. Do not limit your preferred colours to your website, logo design, or social media profiles.
Some of the most popular brands incorporate different shades of their logo design colours on their packaging, social media posts, and website. Doing so is critical for maintaining brand consistency without using the same colour repeatedly. Using different shades of your logo design colour sets you apart from the competition.
Industry
Some colours are more dominant in some industries. One of the best ways of choosing colour schemes for your logo designs is assessing your industry. Often, potential customers associate organizations that use certain colours with their specific industries. For instance, the food industry’s dominating logo design colours are white, yellow, and red.
According to studies, popular marketing colours like grey, white, black, and blue exude friendliness, bear trust, and classical associations to attract more potential customers. The most popularly used colours in the technology industry are red, black, white, and blue. These colours give companies an innovative and modern look.
If you want to stand out among your competitors in the industry, consider different colour schemes depending on your colour psychology and logo style. Having a unique logo different from your competitors is an ideal way of standing out. Still, you will need to choose a unique colour that’s affiliated with your brand.
RGB (Red, Green, Black vs. CMYK (Cyan, Magenta, Yellow, and Key)
Before choosing a colour scheme for your logo design, you want to consider where you will use the logo. Will it be an offline or online logo? Remember, the digital design colour system differs from what you use when printing the logo on flyers or business cards. If you are not conversant with how colour functions, you will end up with your logo’s wrong colour scheme.
There are two popularly used colour schemes in design, that is CMYK and RGB. RGB is used in digital design, while CMYK is used in print. RGB involves primary colours whose combinations make different colours. The RGB colour system is also called additive. On the other hand, CMYK colours reduce colour brightness, so they are called subtractive colours.
Experimenting with different colours when designing your logo is crucial. Consider designing different versions of your logo before picking the best file for your brand. While additional efforts can be time-consuming, they help you create the perfect logo design for your offline and online presence.
Finally
Before designing your logo, you need to research extensively and understand how to go about it the right way. Leverage these tips to choose the best colour scheme for your logo design based on your brand attitude and industry
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