Digital signage experts know how powerful digital signage can be when it comes to displaying different forms of content. Not only is digital signage clear and attention-grabbing for the viewer, but it is easy to customize and update, making it ideal for the creator.
If you are considering using this type of visual communication technology, read on for the essential tips you need to know for utilizing digital signage in your organization.
1. Brainstorm Creative Ways That You Can Use It.
One of the best things about digital signage is that it can be utilized in many different ways. Therefore, before you start looking for potential digital signage options, you want to sit down with your team and brainstorm creative ways that you could use this technology. As this type of signage is creative, attention-grabbing, and effective, there are likely many ways that it can benefit your organization.
Some creative ways organizations utilize digital signage include promoting seasonal sales, discounts, and limited promotions or communicating to potential customers about special events or products/services. Additionally, if you have organizational updates, digital signage is also an effective way to get the message out to the target audiences.
Other ways you can implement digital signage include for entertainment, answering FAQs, directing visitors through the building, displaying the date, time, and weather, and informing visitors with relevant content that helps you to become an established expert in your field.
Moreover, you can use digital signage to promote your blog, newsletters, or social media platforms, as well as to display reviews from previous customers. Similarly, you can display recent awards or certifications on the screens. Suppose you are currently fundraising for a particular cause. In that case, you can use the digital signage to raise awareness, or if you have a new menu, event schedule, or product line launching, these are a fantastic way of creating a buzz.
The ways in which you can utilize digital signage are just as unique as your organization itself. Therefore, it is beneficial to spend some time planning how you would ideally like to use this technology, as this will ensure you are choosing solutions that align with your vision.
2. Explore The Different Types Of Led Screens.
When it comes to determining what type of LED screens you want to use, your first decision needs to be in regards to indoor or outdoor LED screens.
Indoor LED Screens
Indoor LED screens can be used for a variety of applications, including large format marketing displays, information displays, retail marketing displays, education displays, and workplace conference rooms. Moreover, these screens are a go-to option for many organizations as they boast finer pixel pitches that offer better resolutions for showcasing content.
Additionally, if you opt to use indoor LED screens in your organization, you can take advantage of their design flexibility. In many instances, you can devise a creative layout that combines smaller modules into a more substantial display. These displays can be customized into any shape or size and are able to be powered by LED controllers and media players.
To ensure you are creating the appropriate indoor LED screen display for your organization, look to partner with a team that specializes in customizable digital signage. The best team will work with you to outline the suitable aspect ratio and resolution to ensure that your marketing team can produce size-specific content. They will also have the expertise to transform (or optimize) your existing content to fit the new displays.
Outdoor LED Screens
Your organization can use an outdoor LED screen for billboards, hoardings, shopfront facades, digital kiosks, and outdoor event spaces. In order for these screens to work appropriately, they need to be high-quality and specially designed to operate in varying weather conditions.
For this reason, when selecting your outdoor LED screens, you want to ensure that you are considering where you are installing them, the type of sunlight and weather conditions they will be exposed to, how they will be connected to power, and whether cooling units are required to keep them operating.
Therefore, it is highly recommended that you work with digital signage architects specializing in outdoor LED screens. They will have the required knowledge and know-how to ensure that you are getting the highest-quality products that suit your organizational needs. The last thing you want is to invest in LED screens, only to realize that the screens you have chosen cannot withstand the elements.
Other LED Screens
In addition to indoor and outdoor LED screens, you also have the option of transparent LEDs and flexible LEDs.
Transparent LEDs are often used in retail shop facades/dividers/wayfinding or as transparent LED banners, transparent LED glass, and transparent LED hoardings. These displays offer up to
90% transparency, enabling you to display exterior messages without interfering with your shop’s interior elements. You can find transparent LEDs in a range of styles and with more or less transparency.
Flexible LEDs can be wrapped around columns or circular and elliptical shapes. They also can be used in concave and convex displays, as wavy banners, and for creative design LEDs. Having the ability to mount LEDs around columns and other shapes, as well as to form unique designs, makes this style of LED ideal for organizations that want to get creative with their displays.
3. Create A Digital Signage Content Strategy.
You are going to be using your digital signage to display content, so it is crucial that you spend time crafting what your content plan is going to be. Just as with all forms of effective communication, you will need a strategy behind your digital signage content plan.
Once you have a digital signage content strategy in place, it will be a much more streamlined process for determining which content gets shown and when. You also want to build into the strategy “check-in periods” when you can analyze how content has been performing and track results.
Additionally, a thorough digital signage content strategy will ensure you have a strong foundation for internal communications, the ability to engage more with your target audience, and the opportunity to take advantage of user-generated content.
Is your organization considering utilizing digital signage? If so, what applications do you think would be beneficial? What style of LED screens do you think would suit your needs? Let us know your thoughts and any additional questions you have in the comments below!
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