Marketing Strategies to Grow Your Small Business

Nowadays, it’s hard to imagine a company that doesn’t use marketing and sales software for its daily workflow. With AI tools like Spike, you can create comprehensive campaigns, streamline different tasks, and measure performance all from a single dashboard. 

The best thing about artificial intelligence is its efficiency. A process that previously took you several employees and numerous working hours can now be automated in mere seconds. Depending on the task at hand, AI can even eliminate human errors, which are the most common reason behind bottlenecks. 

In this article, we’ll go through some of the most common AI use cases and how they can help your marketing team. Hopefully, some of this information will help you make better software purchasing decisions.

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AI writing

Writing tools are among the most popular AI marketing software. These programs use basic human inputs to generate posts of different lengths and in various formats. Most companies use AI writers for blog articles, but you can also use them for paid ads, social media posts, email templates, and just about anything else that requires text.

The output quality usually depends on the amount of information you’ve provided. Creating comprehensive outlines makes it easier for the AI to break down complex topics and cover all major talking points. Some advanced tools can also introduce quotes, stats, and other elements that will enrich the post and enhance conversions.

AI videos

Besides textual posts, you can also create videos by using AI technology. Software like Synthesia and DeepBrain AI are perfect solutions for companies that often create training and explainer videos. Besides generic content, these tools can also help you run massive social media campaigns on YouTube and other platforms.

While the AI video generators still lack the human touch, they make up with numerous advanced features. Most of these programs work under a simple drag-and-drop premise, making them perfect for newbies. Some of them also include human-like avatars that can mimic natural gestures and come with massive media libraries that can streamline content creation. 

Image generation

Generating images with AI is another interesting prospect. Like most other content tools from this category, image software allows you to create fantastic visuals by providing basic textual inputs. Depending on the software you’re using, you can choose a specific art style and modify other parameters. 

The product category is perfect for businesses that rely on social media marketing. You can also use them for blog images as well as traditional marketing materials like brochures and leaflets. 

Email marketing

The great thing about AI email tools is that they can save you so much time scraping contacts across the web. Many of them use LinkedIn profiles to extract information and store it in the dashboard. Once you’re ready, you can use premade email templates or create your own with the power of AI. 

This software category builds upon text generation technology, making the content creation process a breeze. Another major perk is the personalization features that sprinkle contacts’ business info all over the email. Better tools also include analytics and prediction features. 

Audience targeting 

Audience targeting is one of the focal points of marketing and business in general. By pinpointing the ideal consumers, companies can customize their messaging as a way of catering to that particular demographic.

You can find targeting technology in just about any prominent AI marketing software. Perhaps the most common example is Google Analytics, which provides comprehensive data to website owners who want to learn more about their readers. Similar artificial intelligence technology is also present in major social media ad platforms such as Instagram and Facebook. 

Competitor insights

It’s hard to say whether that’s good or bad, but marketers can now use AI tools to scan competitors’ sensitive business data. Software like HubSpot, Salesforce, and Ahrefs can give you numerous insights about other brands’ social media and SEO performance. 

The analytical tools collect data in real time by accessing various online sources. That way, you can always rest assured that the information is as relevant as it can be, which can be crucial for time-sensitive verticals and projects. 

Customer support

Among other things, you can use the power of AI to enhance your customer support process. Artificial intelligence knowledge bases can collect the latest information and understand human language on a deep level. They can understand the context behind every question, providing better-suited answers than the traditional databases.

Even better, these AI systems can work around the clock, unlike humans. Current and potential clients can learn more about your company and offerings regardless of the time zone or holidays. 

Product recommendations

One of the most revolutionary AI use cases comes in the form of product recommendations. The software can collect various data about each individual to customize store offerings. When people visit your online shop, they will see recommendations based on their previous purchases and interests. 

The technology is also common in ads. A single visit to a website or click on a video can affect your future browsing experience and what you see on YouTube, Facebook, and other platforms. 

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