There are so many ways that you can get your brand seen, either online or face-to-face, as well as methods that you can use to publicize your business and get the word out there about what your company does. This can be through using custom swag, mass marketing, your social media presence, or going old school with posters and pamphlets.
However, getting your brand noticed is a lot more intricate than simply having a presence. There are some methods that you can use to get your slogan seen and, more importantly, remembered by the right people.
#1 Custom Swag
Giving out free custom swag to your customers can be a brilliant way to build customer loyalty and give you some much-needed extra publicity. If you are putting out your businesses logo and slogan on a shirt for free, or on sweatbands or water bottles – if that is what ties in with your customer base and their purchases more – every time that someone sees your customer using your products, they will see your branding and your logo.
This is brilliant for advertising, and taking advantage of word-of-mouth referrals, as people will ask where the swag items came from. You might also find that custom swag can be great for a uniform. This can help people identify your business and know who to ask for help when they need it if you have a physical store.
This can be a great way to show off your professionality, build stronger support from your customers, and help your employees feel like they are more of a unit, not just some individuals cobbled together between 9-5. To get access to some of the best custom swag, you should start looking into a high-quality and reputable branding company that can produce items that people will be proud to use.
#2 Your website
Your website also needs to show off your branding and slogan. This is so those that look at your website can get an immediate impression of what your business is about in a single glance.
You should also make sure that you are incorporating your slogan into your business copy, as well as having a section explaining what you mean. This is also where you tell people about the history of the company, why you formed it, and what your mission is.
Of course, you are going to need to think about your mass marketing and how to incorporate it into the emails that you are sending out. This can be key to making sure that your emails are on brand and that you are solidifying your brand identity.
Through both email and SMS marketing, you will find it a lot easier to link your marketing together, as well as come up with a consistent message. This consistency can also help get your slogan into people’s heads, which is excellent for publicity.
#4 Posters and pamphlets
These are an excellent way to spread the news about your business in your local area. You will find that your business will need multiple forms of marketing to appeal to a wide range of potential customers, and if your business wants to appeal to a demographic who might not go on the internet that much, pamphlets are a great way to spread the news. It also means that people will look at what you have distributed and can’t just scroll past it on Google search results or ignore the email.
#5 Social Media
Social media is another great way to market your business and therefore publicize your slogan. You will find that your company will need a huge social media presence, which means that you will need to create content all of the time.
There are a huge number of ideas that you can use that can help to boost your follower count. In addition to this, your social media is not just limited to your followers. Anyone can see it from anywhere in the world. You will find that your business will get a lot of positive attention because of this. Also, you might find that social media is a hugely interactive platform, meaning that you can communicate directly with potential customers and encourage them to find out more.
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