If you use the Internet in any fashion, you’re probably more than aware of the vast amount of image-related content it holds. The fact is we live in a world of imagery. And at every glance, we’re viewing some type of image when online.
If you’re in business, you have to take full advantage of digital marketing in order to reach a larger customer base. And often this includes the use of images.
Making your digital content attractive isn’t a complex task. In fact, just like you can supercharge your Firestick TV by downloading Kodi add-ons, you can modify your digital content in several simple ways.
Research has shown that customers respond faster to quality images, and believe it or not, the placement of these images also has a lot to do with customer engagement and conversion.
In this post, we’ll look into a few simple tips for making your digital content more attractive.
Know Your Audience
The first step in the process, before you even begin looking through clip art or start sharpening your images in Photoshop, is to understand your audience.
Without knowing your audience, you won’t be able to effectively come up with a strategy for your imagery. And to know your audience, there are a few questions you’ll want to ask:
- What is your target age group?
- What is your target gender?
- What professions can your audience be found working?
- Does your audience collectively respond well to emotion?
- What imagery is popular with your target audience?
- What headlines grab your audience’s attention?
These are just a few simple questions to ask before you begin modifying your content to suit your audience. And if you haven’t answered them yet, you should get started now.
Evoke Emotion
People respond to emotion in imagery. Whether this is an image of a woman crying, a man smiling, or a person cowering in depression. Each image is associated with a specific emotion, and emotion can grab your reader’s attention.
Some of the best content ever produced establishes an emotional connection in some way. And whether this is based on fear, anger, hope, love, or bliss matters to your audience. This is why you have to understand your audience as a whole.
Basically, you’ll want to ask yourself if your target audience responds well to images of hope, or conversely, to fear.
Though you’ll want to keep most of your content positive, your images will propel your audience into further browsing your site or purchasing products if you truly know how to engage them, and what grabs their attention.
Study Image Presentation
The style in which you present your images all has an effect on how successful your digital marketing strategy will be. And this has a lot to do with your overall presentation.
If you look at some of the best corporate business websites, they all have one thing in a common–brilliant use of light and color.
With the digital imagery tools available today, you can take an otherwise dull and uninteresting image and turn it into a work of art. And this is relatively easy to do as long as you know what to look for and where to make modifications.
In many ways, developing a quality image of a product, or even a headline image, can be done by using simple filters that are commonly a part of most image editing software. Additionally, using the right lighting is going to be key in getting your images noticed.
Study your favorite products and your favorite brands and look closely at how they present their imagery. Once you’ve understood the process, you’ll then be able to modify your images to suit.
Images are a part of our life, and they have been even before the rise of the digital age. But if you’re going to be successful in business today, understanding the art of image presentation will be a game-changer for your business.
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