In the world of SEO, a thing called domain authority (DA for short), is one of the big boys out of 200 different ranking factors on Google.
It is a metric, developed by Moz, that is used to predict how well a website will rank on search engine result pages (SERPs).
DA can be simply understood as a score (on a 100-point scale) that predicts how likely it is for your website to rank on SERPs. The higher your DA score, the better your chances are of ranking on SERPs.
A DA’s score may also be referred to as its “PageRank.” DA is calculated by evaluating link metrics including linking root domains, number of total links, MozRank, MozTrust, etc. — into a single DA score. This score can then be used when comparing websites or tracking the “ranking ability” of a website over time.
It’s important to keep in mind that DA is not a perfect predictor of a website’s SERP position, but it’s a valuable metric for evaluating the SEO strength of a site.
“While DA is a great metric to use as a general guideline for your SEO efforts, it’s not the be-all and end-all of SEO”, propose experts from Search It Local. There are many other factors that contribute to a website’s success in search engines.
Now that we know what DA is, let’s take a look at…
How You Can Increase Your DA Score
There are two main factors that contribute to a website’s DA: age and popularity.
Age:
The age of your domain is one of the most important factors in determining your DA score. In general, the older your domain, the higher your DA score will be. This is because websites that have been around for a while tend to have more inbound links, which we’ll talk about next.
Popularity:
The number of inbound links pointing to your website is the second most important factor in determining your DA score. In general, the more inbound links you have, the higher your DA score will be.
Keep in mind that not all links are created equal. A link from a high-quality website (like Huffington Post or Forbes) will carry more weight than a link from a low-quality website (like a directory site or free blog).
To increase your DA score, you should focus on building high-quality inbound links from popular websites.
There are a few…
Common Mistakes People Make When Trying To Boost Their SEO Rankings
One of the most common mistakes is keyword stuffing. This is when you cram your keywords into your content as many times as possible, in the hopes that Google will pick up on them and rank your page higher. However, this doesn’t work anymore because Google’s algorithm has gotten smarter and can now tell when you’re keyword stuffing. In fact, keyword stuffing can actually hurt your ranking because it makes your content difficult to read and understand.
Another common mistake is buying links. In the past, people would buy links from low-quality websites in an attempt to boost their SEO ranking. However, Google has caught onto this tactic and now penalizes websites that have a lot of low-quality inbound links. So, don’t waste your money buying links – it won’t do anything for your SEO.
A third common mistake is using too many exact match keywords. This is when you use the same keyword over and over again in your content. For example, if you’re selling shoes, you might use the keyword “shoes” dozens of times on your website. However, this can actually hurt your ranking because Google will see that as keyword stuffing (which we already talked about). Instead of using too many exact match keywords, try using a variety of related keywords.
Here are a few…
Tips For Tracking Your Progress & Measuring Success Over Time
- Check your DA score regularly. You can use a tool like Moz’s DA Checker to do this.
- Check your website’s organic traffic regularly. You can do this using Google Analytics.
- Check your website’s SERP position for your target keywords regularly. You can use a tool like Moz’s Keyword Explorer to do this.
- Set up Google Alerts for your brand name and website address. This way, you’ll be notified any time someone mentions your brand or links to your website.
- Use a tool like BuzzSumo to track how much social media engagement your content is getting.
There are plenty of…
Tools & Resources Available To Help You Achieve Better SEO Results
Here are a few of our favorites
Moz: This is one of the most popular SEO tools on the market. They offer a variety of tools, including their famous DA Checker and Keyword Explorer.
Google Analytics: A free tool that allows you to track your website’s traffic and performance.
BuzzSumo: A tool that allows you to see how much social media engagement your content is getting.
Hootsuite Insights: A tool that allows you to track, measure, and analyze your brand’s social media performance.
To sum up, DA is a metric used by SEO experts to gauge the quality of a website. A high DA score indicates that a website is popular and has a lot of inbound links from high-quality websites. You can increase your DA score by building high-quality inbound links and avoiding common SEO mistakes. You can track your progress using tools like Moz’s DA Checker, Google Analytics, and BuzzSumo. There are plenty of resources available to help you achieve better SEO results.
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