Instagram is the second most frequently accessed social media platform next to Facebook. It has almost one billion active users who share their videos and photos every day. So, it’s no surprise if you see businesses on Instagram selling and promoting their products and services.
When it comes to building your brand, Instagram can help your business improve brand visibility and awareness. No matter what industry you’re in, be it fitness, food, and beverage, e-commerce, or digital marketing, you can use Instagram to build a strong presence for your brand. If you aren’t taking advantage of this social media platform, you’re missing out on a lot of opportunities to generate sales.
To make Instagram an effective sales and marketing tool, you need to adopt the best practices that will up your game, such as boosting your exposure on the app, increasing your follower count, and improving audience engagement.
Read on to discover some of the best strategies that will help you leverage Instagram to build your brand.
Buy Instagram Followers
The number of your followers is important on Instagram. When people see that you’ve got tens of thousands of followers, they will view you as a reliable and credible source of information and a trustworthy brand that offers excellent services or products. One of the easiest and simplest ways to get more followers on Instagram is to buy them.
The following are some benefits of this approach:
- Higher Niche-Based Visibility – Similar to how search engines work, social media platforms use algorithms to help users discover what they want to see in their feed. And a higher following count will help Instagram use its algorithm to improve your visibility.
- Improved Engagement – Having a growing following count will keep you relevant to other users, giving them a reason to engage with you.
- Paid Sponsorships – If you have a consistently increasing following count, other businesses may be willing to pay you to use your account for promoting and endorsing their brand.
However, you should be careful when buying Instagram followers. Some sellers sell bots and fake accounts that offer no engagements and positive impressions that don’t help your business grow. Thus, if you want to find reliable sites that will help you gain real Instagram followers, you can check out reputable sources like WP Dev Shed.
Publish Great Content
Every winning Instagram account starts with great, relevant, and visually compelling content. Engaging content will help boost your engagement efficiently and effectively—with little to no cost at all. If you aren’t sure of how to start yet, you can take a look at your competitors and study how and what they post on Instagram.
As you research your competition, make sure to check their most engaging content, particularly posts that have plenty of likes, comments, shares, and views (if the content is a video). Then apply what you’ve learned from your observations to generate quality content. With research and analysis, you’ll be able to attract new followers and convert them into loyal customers.
Post Content Consistently
Consistency is one of the most important techniques for effective social media marketing, especially when using Instagram. It will help you gain followers, boost audience engagement, and generate new leads.
It will be a good idea to post at least twice per day or a minimum of 10 times per week. But ensure that you publish high-quality content to garner positive reactions, likes, and shares.
Posting content regularly will make your audience remember your brand and give them opportunities to engage with you. As they continue to interact with you, you’ll get to learn about their interests and have better chances of providing them with the content that they need. You’ll be able to figure out what kind of posts work and which fail, as well as identify topics that your customers are interested in.
Furthermore, posting regularly leads to more opportunities to rank higher in search engine results. Search engines keep tabs on pages with fresh content and show them when people search for relevant content.
In addition to increased engagement and a higher rank in search engine results, posting regularly produces more accurate metrics. You’ll gain insights on when you receive the most engagement. For instance, you might realize that posting three times a day is more effective than posting twice a day or featuring a limited-time offer helped you win more followers.
Post Content At The Right Time
Posting regularly will be pointless if you publish high-quality content at the wrong time. A proper schedule for posting is just as crucial as sharing new content consistently, as it helps you improve your reach and build brand visibility and engagement.
According to experts, many people are active on social media from 11 am to 2 pm, and the best day to post content is every Tuesday. However, it’s worth noting that other factors may affect the effectiveness of this timeframe, such as your location, the industry your business belongs to, and the behavior of your audience.
Take Advantage Of Hashtags
Hashtags are some of the smart features on Instagram, allowing you to share your content with relevant users. So, you can say that they’re your content’s best friends. But like any other strategy, you have to follow some rules to make it effective.
Here are some tips that will help you utilize Instagram hashtags successfully:
- Use niche-based hashtags to concentrate and focus your content on people who will likely interact with you.
- Don’t use long hashtags. They will be difficult to remember at first sight. Try to limit the character count to a maximum of 15.
- Avoid using hashtags with high volumes, especially when it reaches over a million posts. Instead, use hashtags with a volume not exceeding 200,000 but not lower than 10,000.
- Stop using generic hashtags and keep them as specific as possible. For example, you can use #darkchocolatecookies instead of #chocolate.
Optimizing your hashtag use will help Instagram boost your content visibility and avoid possible shadow banning or content hiding.
Collaborate With Instagram’s Top Influencers
Another strategy you should implement is influencer marketing. Partnering with famous influencers is one of the most effective tactics to build your brand and improve audience engagement since influencers can help you reach thousands of people with just one post.
Before you collaborate with influencers, see to it that you work with people who are relevant to your business. For example, if you’re running a food and beverage business, search for food reviewers and others who publish content about food.
Final Words
As long as you know how to use it properly, Instagram is a powerful sales and marketing tool that leads to higher engagement rates, better conversion rates, and increased sales growth. So, by leveraging such a popular social media platform, you’ll reap the benefits.
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