Being an online seller in the age of big players like Amazon and Walmart can be really tough, but it’s not impossible. By devoting some time and planning to your audience, products, and marketing, you can draw attention to your eCommerce store and keep customers coming back.
To help you get started, here are 7 tips to increase your sales and avoid getting outsold by the many similar eCommerce stores competing for the same audience.
Pay Attention to Your Product Pages
You must have well-designed product pages in order to increase your store’s appeal. Since online shoppers can’t touch or try your products out, the content and design of your product page will determine whether they will decide to make a purchase or not. That’s why, the most important elements of every product page are large, high-quality images and sharp, informative product descriptions,
Once you nail these two, you should also pay attention to adding prominent calls to action, easing navigation between pages, and adding trust badges and customer reviews.
To determine which design works best for your store, use A/B testing, heatmaps, form analysis, etc. to collect visitor behavior data and adjust the pages accordingly.
Build a Mobile App
When designing your eCommerce strategy, you mustn’t overlook mobile experiences. Research has shown that eight out of ten people in the US shop online, and more than 50% of them use a mobile device for shopping. So, if you are not taking advantage of mobile traffic, your eCommerce site is likely missing out on tons of conversions.
While having a responsive site is a great starting point, having an app has its distinct advantages. Some of the reasons why your e-store needs to go for mobile app development include:
- Ease of use and better UX
- Incorporation of advanced tech for interactive customer experience
- Using mobile apps as a marketing channel
- Seamless checkout with multiple payment options
But how to create an app that will make your online store stand out from the crowd? Believe it or not, that’s not as complicated as it sounds. All you need is an app maker that allows you to design an app without any coding experience. You can use an app maker to create a mobile app that will help you boost conversions, improve customer loyalty, and give you an edge over the competition.
Make Sure Your Blog Is Helpful (and SEO-driven)
Having a blog on your eCommerce website is an excellent opportunity to generate more traffic. Articles that contain target keywords and useful information for shoppers are very likely to rank better in SERPs and encourage people to visit your product pages and make purchases.
A blog is also a great way to connect with your customers on a deeper level. By providing some sort of value to your readers (such as tips on how to use your products), blog posts help you build trust. In addition, the customers’ feedback to your blog content will help you realize what they prefer and inform your strategies for meeting their needs.
Get Your Customers Involved
If you want to create a unique and interesting brand, consider involving your customers in your marketing efforts. For instance, you can encourage them to share their purchases on social media or you can create a hashtag they can use in order to be featured on your site. Besides helping you gain attention, this strategy also demonstrates that you have satisfied customers.
Another excellent way to establish your brand, engage with your customers, and rise above the rest is by including personalized notes with every purchase to make them feel valued and special.
Offer Outstanding Customer Support
Guaranteeing your customers they will have assistance after they buy from you is a great way to turn potential shoppers into loyal customers.
The best type of customer support is a round-the-clock live chat. Having such a tool can boost your conversion rate by at least 10%. However, if you can’t afford to offer 24/7 customer service, you should still provide some type of support to help shoppers during working hours.
Make your support features, whether that’s a chatbox, email, or a phone number, clearly visible from the homepage so that customers are aware of those services.
Offer Free Shipping
Nowadays, online shoppers expect free shipping, mostly thanks to Amazon Prime. In fact, adding the cost of shipping can easily turn shoppers away and make them abandon their shopping cart. So, if you can afford to offer free shipping, do it by all means.
While the upfront cost of free shipping might hurt in the beginning, there’s a solid chance this strategy will increase purchases, allowing you to see a greater return.
Ensure that your customers can easily notice your free-shipping policy by clearly highlighting it on your site.
Image source: Pexels
Make Customers Feel Good by Doing Good
If buying something from your store benefits society in some way, potential shoppers may be more likely to buy from you than other stores with similar products.
According to a Cone Cause Evolution Study:
- 83% of consumers in the US say they wish more of the products they use would support non-profits and charities.
- 85% of Americans have a more positive image of a company or product when it supports a charity.
- 80% of consumers are likely to switch brands to the one that supports a charity.
The success of business plans which incorporate philanthropy is shown by companies like TOMS. Supporting charities and non-profits is a great way to do good while at the same time growing your eCommerce business.
Final Thoughts
Today, many eCommerce stores are prepared to offer a wide range of products that can meet all their customers’ expectations and needs. With the fierce and ever-growing competition, eCommerce retailers need to think of ways to retain existing customers and draw new ones to their site.
The 7 tips outlined in this article will help you avoid grave mistakes while growing your eCommerce store and allow you to stand out from the crowd.
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