Although we live in the digital age, there’s still a place for print marketing.
If you run a small business, you’re always looking for new ways to promote your products or services. In the last 10 years, digital marketing – SEO, PPC ads, content creation, and social media – have dominated the conversation.
For certain sectors, however, print marketing is still an essential piece of the advertising puzzle. In this post, we’re going to tell you why your business still needs print marketing and outline some of the print marketing benefits that you’ll see.
It might seem like an outdated form of advertising to some, but keep reading and you’ll find out just how worthwhile print marketing can be.
Print Marketing Make An Impact
In many ways, print marketing is more impactful than its digital counterpart, especially when it comes to local marketing. If you think about a Facebook or PPC ad, they’re both much easier to ignore and scroll past. With print marketing mailers, the recipient can’t ignore them.
Even if they think it’s junk mail and head for the recycle bin, they still have to take them out of the mailbox, look at them, and make that decision. When you send an attention-catching postcard, flyer or pamphlet, you greatly increase your chances of grabbing their attention.
Brand Visibility Increased
Branding is crucial to company marketing and getting ahead of your competitors. Print marketing gives you a unique opportunity to boost brand visibility. It all comes down to how your advertisements look.
There are loads of amazing tools that can help you create attractive print advertisements without having to hire a graphic designer. For instance, using a photo joiner lets you combine images to make striking and effective adverts.
It Still Performs
Because of the multi-sensory experience that print marketing provides, it can actually perform much better than online ads. The average website visitor spends about 15 seconds scanning a website’s contents before moving on. That’s hardly enough time to get your message across.
Evidence shows that people prefer reading printed messages over digital ones. They’ll read your print marketing more carefully and whatever you’re trying to sell them is more likely to hit home. This is one of the great print marketing benefits.
Print Works Well In A Multi-Faceted Campaign
One of the crucial print marketing tips is that you don’t have to choose between print marketing and digital marketing. Using both in a well-coordinated advertising campaign is going to accomplish so much more than choosing one or the other.
It’s Cost-Effective
You may think that digital marketing is cheaper in every way, but that’s not necessarily true. Since print ads perform better, they’re actually more cost-effective than digital ones.
You’ll be surprised at how affordable a print mailer campaign actually is. There are loads of services that can handle design, printing, and mailing all in-house, making things cheap and easy for you.
Launch Your Print Marketing Campaign
Now that you know more about the benefits of print marketing and how you can use it to bolster your business, it’s time to launch your print marketing campaign. Design a great flyer or advertisement, get it distributed to the right audience, and watch how it can grow your business.
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