There is nothing new about promotional videos. Even though the channel and format of delivery may have changed, the goal of this marketing technique is still the same: to build brand awareness and make sales. By building brand awareness and advertising online, promotional videos are a terrific way of bringing in new customers. By piquing their interest in your current campaign, a promotional video can introduce your brand to people who are unfamiliar with it.
That said, it’s important to note that it isn’t difficult to put together a promotional video with the help of a professional video production company.
To further enhance your skills in boosting your marketing strategies, here are four tips to create promotional videos for your brand:
Have a Target Audience in Mind
When you make a promotional video for a product, you should think about the target market that you want to reach. Knowing this will give you a better idea of conveying the story and which advantages to emphasize. Using tools like Google Analytics and Facebook Insights, you can identify prospective leads without relying solely on your instincts.
Furthermore, developing personas for your target demographic also helps you better understand your prospective buyers. If you take a step back and try to picture your brand from your customer’s perspective, you may be able to frame your marketing videos and other efforts better.
Presentation Of Content Should Be Brief And Straight To The Point
Unlike other media, people tend to consume content online differently. Your full attention is needed when we read or watch a book or a movie. However, you may be more inclined to skim information, hop from tab to tab, and overlook minor nuances when using the internet.
So, being brief is essential if you want to be heard. Historically, TV commercials have been relatively quick. If you’re going to keep your video as short as possible, here’s what you need to do:
Have A Clear Idea Of What You Want To Present
First, ask yourself, ‘What exactly are you trying to promote?’ Think of an amusing angle to take on this promotion. Then, focus on essential topics and keywords for your video. Your promotion should leave your audience at least three crucial points or benefits.
Outline Your Benefits
Another important aspect of your promotional film is demonstrating the benefits of using your product or service, such as simplifying a time-consuming process. Such benefits can have an impact on the decisions of your viewers.
Prepare A Timed Script
The length of a promo might range from a few seconds to a minute and a half, so keep your writing clear and concise. Keeping the length to 30 seconds or less is ideal for promotions that aren’t too intricate. While it’s possible to make event promos that last longer than a minute, avoid doing so.
Create A Storyboard Of Your Vision
Using storyboards for your promotional video allows you to better plan out your camera angles and other aspects of the production. It’s also an excellent way to plan out the visual aids used in your promotional videos. Moreover, storyboarding allows you to examine your script’s structure and correct errors before production.
As you can see, if you plan ahead of time, it’s much easier to set up and produce a brief and to-the-point promotional video.
Be Consistent With Your Branding
Every aspect of the promotional video should be consistent with conveying your company’s uniqueness while also imparting its core beliefs and goals. This makes it much easier for people to identify your brand’s voice, colors, and visual style throughout your marketing channels, both online and offline.
These pointers can help you keep your brand’s message clear and memorable throughout your promotional video:
Tone And Voice – Think about what your brand would be like if it were a person. What are some characteristics that you would like your audience to be able to recognize immediately away about you?
Color Scheme – Choose a dominant color and three or four colors that go well with it to make your visual cues look the same but not the same. Uniform colors will help people recognize your brand.
Logo – Set guidelines for how your logo will appear in the video. Include color variations and vertical and horizontal formatting standards.
Fonts – There is a primary font and a secondary typeface for use in headlines, text, and captions for most brands. Like your color palette, a limited font rotation in your promotional video can help enhance brand recognition.
Writing – Your word choice and usage speaks a lot about your brand. Maintaining branding consistency is more manageable by following rules for punctuation and other aspects of writing. There should be agreement on the minor details, such as whether the first letter of each word in a headline is capitalized.
It’s essential to ensure that all of your visual and written materials follow the same rules and standards if you want to keep your videos consistent with your brand. As you start making new promotional videos, this will help you stay on track.
Run Video Campaigns
Now it’s time to show your video to the world! Get the word out with the help of the following techniques:
Social Media – It’s one of your company’s most important owned audiences, so be sure to share your company’s promotional video on your social media platforms.
Email – When promoting a video campaign, you’ll want to send many emails to your subscribers to ensure that they don’t miss out on the opportunity before it’s too late.
Paid Ads – Using retargeting advertising, you can show people who have already looked at your promotional email that the promotion is still going on.
Website – To reach as many potential clients as possible in a short period, you should upload your promotional video on both your company website and blog.
Promotional videos aren’t new at all. There may have been a change in how this marketing technique was delivered or formatted, but this method’s goal is still the same: to build brand awareness and make sales. Using promotional videos to attract new consumers is an excellent approach to developing brand recognition and advertising online.
Making a promotional video for your brand isn’t as difficult as one assumes. As long as you follow the tips in this post, you’re good to go.
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